SWOT analysis
S-Strengths: characteristics of the business or project that give it an advantage over others.

W-Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others.

O-Opportunities: elements in the environment that the business or project could exploit to its advantage.

T-Threats: elements in the environment that could cause trouble for the business or project.

- Amar Shinde